Client: Ram Restoration
Industry: Restoration Services (Water, Fire, Mold Removal, Plumbing, Roofing, Carpet Cleaning, Remodeling)
Services Provided: Google Ads Strategy, Local Service Ads, Ad Optimization, Conversion Tracking
The Challenge
Ram Restoration, a trusted provider of comprehensive restoration services including water, fire, and mold removal, plumbing, roofing, carpet cleaning, and remodeling, was facing challenges in generating qualified leads through Google Ads. Although they were spending on paid ads, the results were underwhelming, with high costs per lead and limited conversions. They needed an effective digital advertising strategy that could:
- Reduce their cost per lead while maintaining a high volume of inquiries.
- Attract more leads mainly for their services like water damage restoration and remodeling.
- Maximize their return on ad spend (ROAS) to generate substantial revenue from their paid efforts.
Our Solution: A Revamped Google Ads & Local Service Ads Strategy
After conducting a thorough audit of their existing campaigns, Rohs Capital identified key areas for improvement. We developed a comprehensive strategy that combined traditional Google Ads with Local Service Ads (LSAs) to ensure maximum visibility and lead generation for Ram Restoration.
1. Hyper-Targeted Campaigns for High-Intent Keywords
We restructured their Google Ads to focus on high-intent keywords for their key services. By targeting specific, high-conversion keywords and geo-targeting only their service areas, we maximized relevance and minimized wasted spend.
2. Optimized Ad Copy to Drive Conversions
Our team crafted a persuasive ad copy that highlighted Ram Restoration’s 24/7 availability, fast response times, and fully certified professionals. The ads clearly communicated solutions for time-sensitive issues like water damage and plumbing emergencies, encouraging users to take immediate action.
3. Leveraging Local Service Ads (LSAs)
In addition to traditional Google Ads, we integrated Local Service Ads into the campaign. LSAs helped Ram Restoration stand out in local search results, especially for services like roofing, carpet cleaning, and water damage restoration. These ads displayed Ram Restoration’s Google Guaranteed status, further boosting trust and visibility. LSAs also provided a more direct path for customers to contact Ram Restoration via call buttons and appointment booking options, ensuring they could easily connect with potential leads in their local market.
4. Conversion Tracking & A/B Testing
We set up conversion tracking to monitor which ads and keywords were driving the highest-quality leads. Regular A/B testing allowed us to continuously improve ad copy, headlines, and landing pages. This data-driven approach enabled us to optimize performance over time, ensuring that each campaign was delivering maximum results.
5. Enhanced Landing Page Experience
We optimized Ram Restoration’s landing pages to ensure a seamless user experience. Each page was designed to convert, with clear calls to action (CTAs) such as “Call Now for Emergency Restoration” or “Schedule Your Free Inspection.” We also ensured the landing pages were mobile-responsive, fast-loading, and tailored specifically to the services being advertised.
The Results: Increased Leads and Lower Costs
Through this multi-faceted Google Ads and Local Service Ads strategy, Ram Restoration experienced significant growth in lead generation and a dramatic improvement in overall ad performance:
- Increase in Qualified Leads: By leveraging LSAs and Google Ads, Ram Restoration saw a [percentage increase] in qualified leads, particularly for emergency services such as water damage and plumbing. LSAs alone contributed to a notable boost in direct phone inquiries.
- Reduced Cost Per Lead: The cost per lead decreased by 84.35%, optimizing their budget to generate more leads with less spend.
- Higher Return on Ad Spend (ROAS): With more leads converting into actual clients, Ram Restoration’s return on ad spend (ROAS) increased immensely.
Why This Matters
For restoration companies like Ram Restoration, where immediate action is often needed, having a strong presence on both traditional Google Ads and Local Service Ads is crucial. Our approach not only increased their visibility but also delivered better-qualified leads at a lower cost, ensuring that they were getting the best return on every advertising dollar spent.
Ready to Boost Your Lead Generation?
If you’re a service-based company looking to capture more leads and grow your business, Rohs Capital can help. Our proven strategies for combining Google Ads and Local Service Ads deliver measurable results, helping businesses like Ram Restoration thrive in competitive markets.
Contact us today to learn more about how we can help you achieve similar success.
