Client: American Air Heating Cooling Electric and Plumbing
Industry: HVAC, Electrical, Plumbing Services
Objective: Generate high-quality leads for heating, cooling, electric, and plumbing services through Google Ads, Facebook Ads, and local SEO.
The Challenge
American Air, a trusted provider of HVAC, electrical, and plumbing services. American Air faced stiff competition from other local service companies. Despite offering a wide range of essential home services, they struggled to generate enough high-quality leads from digital channels. They needed to enhance their online presence and attract more leads while keeping the cost per lead manageable.
Their key goals were to:
- Increase visibility on Google and Facebook for services like HVAC repair, electrical installation, and plumbing emergencies.
- Generate more high-intent leads for their heating, cooling, and plumbing services.
- Improve local SEO to rank higher in searches for “AC repair near me,” “electrician near me,” and “emergency plumber.”
Our Solution: Google Ads, Facebook Ads, and Local SEO Strategy
We developed a comprehensive marketing strategy that utilized Google Ads, Facebook Ads, and Local SEO to maximize American Air’s visibility and lead generation. By leveraging multiple platforms, we ensured that American Air reached potential customers wherever they were searching or scrolling.
1. Google Ads Campaigns for Service-Specific Keywords
We created Google Ads campaigns targeting service-specific keywords such as “HVAC repair,” “furnace installation,” “emergency electrician,” and “24/7 plumbing.” These ads targeted high-intent keywords that led to immediate inquiries.
We further focused on location-based searches like “heating repair Columbus” and “plumber Hilliard,” ensuring the ads appeared for users within American Air’s service area.
2. Facebook Ads for Brand Awareness and Lead Generation
In addition to Google Ads, we launched Facebook Ads to target homeowners and local residents in the Columbus area. Facebook allowed us to reach users in a more passive way, increasing brand awareness and driving engagement.
- We created video ads showcasing customer testimonials, quick service response times, and before-and-after service scenarios.
- Lead generation forms were integrated directly into Facebook Ads, allowing users to request service quotes without leaving the platform.
- We used targeted audiences based on demographics, interests (such as home improvement), and location, ensuring the ads reached people most likely to need HVAC, electrical, or plumbing services.
3. Local SEO Optimization for Organic Traffic Growth
To complement the paid ads strategy, we enhanced American Air’s local SEO presence by optimizing their Google Business Profile and creating location-specific service pages on their website.
- We ensured the Google Business Profile was up-to-date with correct hours, contact information, and services.
- Regular updates, promotions, and posts were added to the profile to keep it active and engaging.
- Location-based landing pages like “Heating Services in Grove City” and “Plumbing in Dublin” were developed to help the website rank for localized search queries, improving organic traffic.
4. High-Converting Landing Pages
To capture leads effectively, we designed high-converting landing pages specifically for each service category. These pages featured:
- Clear calls to action (CTAs) like “Schedule Your Free Estimate” and “Call Now for Emergency Service.”
- Simple contact forms, making it easy for users to request service or book an appointment.
5. Continuous Campaign Optimization
By monitoring both Google Ads and Facebook Ads performance, we consistently refined the campaigns to ensure the best return on investment. We:
- Used conversion tracking to measure which ads were driving the most leads.
- Implemented A/B testing to optimize ad copy, images, and targeting.
- Adjusted budgets to allocate more spend to high-performing campaigns while reducing spend on underperforming ads.
The Results: Increased Leads, Reduced Costs, and Expanded Reach
Our integrated strategy combining Google Ads, Facebook Ads, and Local SEO yielded outstanding results for American Air:
- 135% increase in qualified leads: American Air experienced a surge in high-quality leads for HVAC, electrical, and plumbing services.
- 70% reduction in cost per lead: The cost per lead dropped from $226 to $67, thanks to targeted ads and efficient keyword optimization.
- Broader reach and higher engagement through Facebook Ads: The Facebook Ads campaign significantly boosted brand awareness, reaching 700,000+ local users.
- Improved local SEO rankings: American Air ranked in the top 3 positions for key search terms like “AC repair near me” and “Furnace repair near me.”
Cutting Marketing Costs While Boosting Performance
One of the standout achievements of this campaign was how American Air was able to cut their marketing budget by roughly 50%, while still outperforming previous campaigns. By leveraging the right mix of Google Ads, Facebook Ads, and local SEO, they were able to focus their budget on the most effective channels, reducing wasted ad spend.
- The combination of high-intent Google searches and passive Facebook engagement ensured that American Air captured leads at different stages of the buyer’s journey, making their ad spend more efficient overall.
This strategy allowed American Air to achieve better results with a leaner marketing budget, proving that with the right approach, businesses can generate more leads while spending less.
Why This Matters
For service-based businesses like American Air, having a presence across multiple platforms is critical for reaching different types of customers. By combining Google Ads, Facebook Ads, and Local SEO, we helped American Air:
- Capture both high-intent search traffic and engage potential customers on social media.
- Improve brand visibility in local markets.
- Maximize the efficiency of their marketing budget by focusing on the most impactful strategies.
Ready to Boost Your Local Lead Generation?
If your service-based business is looking to attract more leads and enhance your local visibility, Rohs Capital can help. Our tailored Google Ads, Facebook Ads, and Local SEO strategies ensure your business gets found by the right customers, at the right time.
Contact us today to learn how we can help you achieve similar success.
Client Testimonial
“Thanks to Rohs Capital, we’ve seen a significant increase in our leads, and our cost per lead has dropped dramatically. The combination of Google and Facebook Ads, paired with their local SEO efforts, has transformed our business. We’re busier than ever!”
— Steve S, Owner, American Air Heating Cooling Electric and Plumbing
