Lead Generation Through Google Ads, Facebook Ads, and Local SEO for Extreme Microbial Technology (EMT)

Client: Extreme Microbial Technology
Industry: indoor air & surface purification, Manufacturing safety
Objective: Enhance EMT’s brand identity, trustworthiness, and reputation. Develop a robust online presence through an optimized website and digital marketing strategies. Generate high-quality leads for EMT’s air and surface purification products and services. This will be achieved through targeted META Ads, SEO, social media growth, content creation, and copywriting.

The Challenge

Extreme Microbial Technology operates in a uniquely complex industry. Their comprehensive range of services, including the Bactiscan, BAMs, and MAK units, spans multiple sectors. With diverse verticals and exceptional products designed to enhance indoor environments, EMT’s offerings are highly beneficial. The primary challenge lies in increasing brand awareness and communicating the full scope of their capabilities. To address this, EMT required a new website to establish an online presence, optimize their Google My Business profile, develop a cohesive brand image, showcase their extensive services, and generate more leads.

Their key goals were to:

• Create a visually appealing website and increase search ranking to grab attention and showcase all the services they offer
• Brand Reputability & growth to generate more leads and trust with EMT and possible customers

Our Solution: New website, website maintenance, social media growth, META ads, increase online presence, &  to get in front of as many people as possible

We developed a comprehensive marketing strategy that utilized SEO, Facebook Ads, Google, social media platforms, and creative content. to maximize EMT’s visibility and lead generation. By leveraging multiple platforms, we ensured that EMT reached potential customers wherever they were searching or scrolling.

• We collaborated closely with EMT’s team throughout the entire process of creating and curating their new website. This involved several key stages:

1. Initial Consultation and Planning: We began with a series of meetings to understand EMT’s goals, target audience, and specific requirements for the new website. This phase included detailed discussions on design preferences, functionality needs, and content strategy.
2. Design and Development: Our design team worked on creating a visually appealing and user-friendly interface, while our developers focused on building a robust and scalable backend. We ensured that the website was optimized for performance, security, and SEO.
3. Content Creation and Curation: We collaborated with EMT to develop and curate high-quality content that accurately represented their brand and services. This included writing new copy, selecting images, and integrating multimedia elements.
4. Testing and Quality Assurance: Before the launch, we conducted extensive testing to ensure the website was fully functional across different devices and browsers. This phase involved usability testing, performance checks, and security audits.
5. Launch and Transition: Once the website was completed and approved by EMT, we coordinated the launch. This involved migrating content, setting up redirects, and ensuring a seamless transition from the old website to the new one. We monitored the launch closely to address any issues that arose.
6. Post-Launch Support: After the new website went live, we provided ongoing support to EMT.

2. META Ads for Brand Awareness and Lead Generation

Our META Ads campaign strategically targeted a diverse range of audiences, including business owners, manufacturing plants, and specific verticals. This approach allowed us to reach users in a more passive yet effective manner, significantly enhancing brand awareness, driving user engagement, and generating valuable leads.

Creative Content and Copywriting

We developed a variety of creative content and compelling copywriting to highlight EMT’s cutting-edge technology. Our content focused on several key areas:

• Unique Selling Points: Showcasing what sets EMT’s technology apart from competitors.
• Importance of Technology: Explaining why EMT’s technology is crucial in the air purification industry.
• Customer Testimonials: Sharing real-life success stories and testimonials from satisfied customers.
• Educational Content: Providing informative content about the air purification world, helping potential customers understand the benefits and applications of EMT’s technology.

Website Integration

All our efforts were directed towards guiding potential leads to the newly developed website. This site was designed to offer a seamless user experience, providing detailed information about EMT’s products and services, and facilitating easy contact and conversion for interested leads.

3. Local SEO Optimization for Organic Traffic Growth

To complement the paid ads strategy, we enhanced EMTs local SEO presence by optimizing their Google Business Profile and creating location-specific service pages on their website.

• We ensured the Google Business Profile was up-to-date with correct hours, contact information, and services.
• Regular updates, promotions, and posts were added to the profile to keep it active and engaging.

4. High-Converting Landing Pages

To capture leads effectively, we designed high-converting landing pages specifically for each service category. These pages featured:

• Clear calls to action (CTAs) like “Our team at Extreme Microbial Technologies is dedicated to providing you with all the assistance and information you need.”
• Simple contact forms, making it easy for users to request service or book an appointment.

5. Continuous Campaign Optimization

By monitoring META Ads performance, we consistently refined the campaigns to ensure the best return on investment. We:

• Used conversion tracking to measure which ads were driving the most leads.
• Implemented A/B testing to optimize ad copy, images, and targeting.
• Adjusted budgets to allocate more spend to high-performing campaigns while reducing spend on underperforming ads.

The Results: Increased Leads, Reduced Costs, and Expanded Reach

Our integrated strategy combining the newly developed website, Facebook Ads, and Local SEO yielded outstanding results for EMT:

• • 40+ form submissions: EMT experienced a surge in high-quality leads 
  • Facebook Followers: Up 518% (70+)
  • Facebook reach: Up 32.1K% (424K people reached)

• Link clicks to website: Up 22.9k (1.6K link clicks)

• • Facebook content interactions: Up 2.3K% (1.3K Interactions)
  • LinkedIn Impressions: 11K Impressions
  • Linkedin Followers: 53+

• Instagram account created and growing

• Improved local SEO rankings: Ranked #1 in food processing equipment

Why This Matters

For service and product based businesses like EMT, having a presence across multiple platforms is critical for reaching different types of customers. By combining Google Ads, Facebook Ads, and Local SEO, we helped EMT:

• Capture both high-intent search traffic and engage potential customers on social media.
• Improve brand visibility online.
• Maximize the efficiency of their marketing budget by focusing on the most impactful strategies.

Ready to Boost Your Local Lead Generation?

If your service-based business is looking to attract more leads and enhance your local visibility, Rohs Capital can help. Our tailored Google Ads, Facebook Ads, and Local SEO strategies ensure your business gets found by the right customers, at the right time.

Contact us today to learn how we can help you achieve similar success.